SOE-zine

A simple online search for ‘dental practice marketing’ returns a host of different opportunities available to practice owners to promote their practices more effectively.

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Busy means successful, doesn’t it? If your dental practice appointment book is jam-packed and everyone is constantly busy, it means you are maximising the use of your practice team and bringing in as much revenue as possible with the resources you have.

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Satisfied patients are the foundation of a successful dental practice. These are the happy patients who will keep returning to your practice for subsequent treatment, generate recurring revenue and be the most likely to recommend your services to family and friends.

 

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The importance of capturing patient feedback is an ever-growing focus for dental practices. Discovering how satisfied or otherwise patients are about their experience when visiting their chosen practice is an increasingly important indicator.

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The most important aspect of running a business is to achieve growth and ultimately make a profit. This sounds simple enough, but the reality is not that straightforward.

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Key Performance Indicators (KPIs), both financial and non-financial, are a measurable value that can track how effectively a business is achieving strategic and operational goals.

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Marketing for dental practices is growing in influence as the need to differentiate from competitors becomes more important than ever.

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Word-of-mouth referral has always been a vital part of attracting new patients and 94% of dentists consider this to be their most popular method of gaining enquiries.

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“You can’t manage what you don’t measure” is a famous saying attributed to business guru Peter Drucker and remains as tenable today as when it was first coined over 15 years ago.

 

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@APACSOE

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