Back to Whitepapers

Driving Practice Revenues Through Effective Patient Marketing

Having a successful marketing strategy is key for practices looking to promote services and higher value treatments to existing patients, whilst ensuring a steady flow of new patients; both of which are crucial factors in boosting practice revenues. 

Targeting the right patients, at the right time, with the right messages, via the right media can dramatically improve profitability; and accurately measuring the return on investment can ensure resources are directed only to the most effective channels.

With this in mind we surveyed the market to investigate the extent to which practice principals, and managers are using marketing to improve business outcomes, and how they are monitoring the results of their efforts. With research uncovering that despite 89% of practices saying they want to improve their patient marketing, only 23% actually have a plan for how to do so; this showed a major need for education on the topic.  

This full report can be found in our 'Driving Practice Revenues Through Effective Patient Marketing' Whitepaper; with insight and best practice advice on how this can be achieved. 

 

To download your free copy please complete the form below:

@APACSOE

  • It's important to plan accurately for the future! After your practice establishes KPIs, we have the tools to help y… https://t.co/AcmaWHFTgP 14 hours 27 min ago
  • We want to help free up your reception team to speak with patients who have a genuine query! For appointments, leav… https://t.co/gg8jrugIXm 2 days 17 hours ago
  • Motivated ✓ Dedicated ✓ Hardworking ✓ If this sounds like you, we'd love to work with you! For our current opening… https://t.co/OnzpTzvHdx 5 days 16 hours ago
  • Stan Bergman, CEO and Chairman of the Board at Henry Schein, discusses innovations designed to bring the delivery o… https://t.co/WwdV9GtU6d 6 days 14 hours ago
  • Need an easier way to share documents and reports with designated employees? Mypractice Cloud is the answer! Go to… https://t.co/QrV26JTqKR 1 week 16 hours ago