SOE-zine

Last month we launched a brand new initiate – the Good to Great Challenge. The Good to Great Challenge is a brand new online platform; following the journey of dental practices as they work their way through 12 months of intensive

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Marketing for dental practices is growing in influence as the need to differentiate from competitors becomes more important than ever.

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We attended three major events in May, making it one of our busiest months ever on the road. The month started with the Henry Schein ConnectDental Digital Symposium held in London.

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With new NHS rules and regulations meaning medical histories have to be updated every time a patient starts a new course of treatment, collecting patient data using traditional pen and paper can be a time-consuming and tedious task in any dental practice.

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The definition of a ‘great’ practice is down to the personal preference of the principal or practice owner, as a solutions provider we are not prescriptive about what any given practice should strive for.

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Whilst EXACT has the functionality to produce and send successful marketing campaigns, we need to make sure implementation is smooth, we have developed a number of specialist teams to cover all the key elements of dental practice performance.

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Recent research into the marketing habits of dentists found that of those sending ‘marketing communications’, less than 20% were routinely measuring success, with many preferring to rely on ‘gut feeling’ to determine whether campaigns were successful or not.

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Henry Schein’s Education programme for 2017 is now in full swing and you can be part of it by visiting the education website (hsdeducation.co.uk) or by downloading the latest issue of the CPD Handbook 2017.

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Morven Gordon-Duff is principal dentist and practice owner at Deveron Dental Centre in her home town of Huntly. A practice dedicated to patient care, Morven has used EXACT for a number of years, but since attending one of our recalls seminars in 2015, has achieved some amazing results.

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