Whilst EXACT has the functionality to produce and send successful marketing campaigns, we need to make sure implementation is smooth, we have developed a number of specialist teams to cover all the key elements of dental practice performance.
Our latest specialist team is the highly successful Patient Marketing Consultants, a team which has been established for just under a year. Created by Patient Communication Specialist, the team of three liaise with practices to determine which campaigns will be most successful.
Gio Scialo is an original member of the team and is responsible for designing campaigns. Gio has previous experience as a Practice and Marketing Manager for a mini dental group, as well as for an independent practice and has a wealth of experience in helping practices achieve great results from their marketing. Gio is joined by Callum Barfoot and Camellia Carne, who help practices create appropriate contact lists and monitor the success of their activity. Together this team creates exciting and impactful campaigns that are driving up patient numbers.
Gio loves his role and commented, “It’s been amazing to see just how far many practices have come in a year. We are now creating more sophisticated campaigns using our ‘set and forget’ functions, which means that the right messages go to the right patients automatically and are only interrupted if a patient engages with the communication in some way.”
If you would like to know more about how our Patient Marketing Consultants can help you create campaigns and track your Return on Investment, click here.